this verification link is essential, and the promotion of press releases is precisely designed for this link. . When users get to know the brand, they see the positive information of the product, they recognize the product, and they feel that they can try it, and the paid conversion is generated. If you don’t do soft article promotion, just like the flower tea example, it’s normal for a CPC advertisement to have no sales, but it’s not normal to have a transaction. 2. How to judge the effect of soft article promotion The promotion of press releases is a long-term and continuous process, and the effect is not like the results of information flow advertisements can be seen immediately, but there are ways to judge
the effect of press releases. Look at the inclusion of soft articles. We all know what SEO means, keyword ranking optimization. When it text message service comes to this, everyone thinks of Baidu. In fact, every platform has a need for SEO. Today’s headlines, WeChat Souyisou, Xiaohongshu, Weibo, etc., the idea of keyword search on these platforms is consistent with Baidu SEO. We have to search for the soft articles published in the whole media on the platform to see if they can be found. If they can be found, it means that they have been included and can be searched by users in need, and the promotion of soft articles will not be in vain.
Look at the exposure of soft articles. On the one hand, the promotion of soft articles is for inclusion, and on the other hand, it directly forms conversions through natural exposure, such as planting grass. Take Xiaohongshu masters as an example, they all post Xiaohongshu diaries, and the purpose is completely different. The amateur diary exists for the purpose of recording, and the head diary has only one purpose. Users who see it come to buy it quickly, and maximize the exposure is the only pursuit. Every company has a self-media operation, and the self-media assessment is based on the number of readings. Like Baijia, the content is well written and can have hundreds of thousands of readings. Before I write an essay,