AOL has inked deals with 20th Century Fox, Sony Pictures, Universal Pictures, and Warner Bros. Home Entertainment Group under which the company would be able to sell movies via download. Films will be sold through the company's AOL Video portal for between $9.99 and $19.99. Consumers will be able to view the movies online and download them to watch on the host PC, other PCs, and on compatible portal video players.
Whether the service will support anything other than computers running Windows remains to be seen. Currently, DRMed content on AOL Video is only viewable on Windows, so it is unlikely that the movie downloads will work on other operating systems at first.
When Ars looked at the movie rental market, both on- and off-line, a few months ago, we found a lot of room for improvement. There is a lack of content available and the rigid DRM demanded by the studios makes downloaded content unattractive to many potential customers. However, it appears that the studios are finally beginning to grasp that there is a significant opportunity here. Broadband is widespread and more importantly, consumers are becoming more accustomed to viewing and listening to media content on their computers in addition to their TVs. If the movie studios can embrace the changing market in a way that doesn't turn off consumers, AOL's movie deal may only be the beginning.
READING, UK - 3rd September, 2007 - Sierra Entertainment, a division of Vivendi Games, announced today that the demo for TimeShift will be available via Xbox LIVE download. To correspond with the release of the demo, Sierra Entertainment is excited to declare the unveiling of a scene from an original movie based on TimeShift, exclusively on Break.com, the leading cross-platform, user-generated digital entertainment network for guys on the Internet. 2b1af7f3a8