On the other hand, it allows us to respond to questions or requests from potential customers, as well as convert visitors into leads. 9- It is flexible and has a fast implementation flexible advertising Creating and uploading an ad takes very little time, as well as making the necessary changes. Although, in reality, that instantaneity can be a double-edged sword. Realize that, if we are not professionals in this, we can surely make mistakes that prevent us from obtaining the results we expect or seek from the beginning. For example, a very common mistake is to make too many changes without measuring the data and, therefore, without giving time to the announcement.
Types of Internet advertising Now we enter the chicha. Do you really want to choose the channel that interests you and best resonates with you and your ideal customer? So here are some suggestions: 1- Advertising in search engines (SEM) Advertising directly on Latest Mailing Database Google Ads (the most used search engine in the world) is one of the most effective. You will identify it quickly if you do a search. Generally, the first results tend to be from companies that have paid (via auction) to appear for certain keywords and phrases. These pages appear with a label that says “Announcement”. This allows people searching for the words we are interested in to find us at the top of the results. In this case, I recommend betting on those with the highest possible purchase intention. "Nike shoes" is not the same as "buy cheap nike shoes.
Google search ads ActiveCampaign SEM example. How can you see the word ad appears and occupies the top search positions. 2- Advertising on social networks Today, practically everyone is in at least one social network. That is why it is essential to use Facebook Ads and Instagram Ads. As I said before, we will have to place ads where our potential customers are, so that it is not intrusive to them. The purchase process in these cases is usually slower than advertising on Google because people do not usually start with that purchase intention. We will have to follow a process with them. If you visit this blog regularly you should already know what I'm talking about, our friend the sales funnel.