I've been seeing a lot of buzz around the Liven App lately, especially on social media where younger users seem really into it. I’m curious—why do you guys think Gen Z and Millennials are gravitating toward Liven more than other fintech or reward platforms? Is it just the crypto angle, or is there something else going on that makes it hit different for our generation?
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Liven more than other fintech or reward platforms
Liven more than other fintech or reward platforms
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Hey, I think you're definitely onto something with the crypto angle, but there's more to it than just that. I first heard about Liven from a friend who works in hospo, and what really caught my attention was how seamless it feels when you're actually out with friends at a restaurant. You pay through the app, earn LVN (which is their native reward currency), and then you can reuse those rewards at any partner venue. It’s kind of like getting real cashback, but in a way that feels social and fun, not transactional. Also, they support causes and let you donate your rewards, which resonates with the values of our age group. There's a whole section about their purpose and vision on their team page if you want to check it out: liven app review. It’s not perfect, but honestly, it just feels like they “get” how younger consumers think—value, experience, and impact all in one place.