We're just days away from Litmus Live, THE conference for email marketers. No need for a flight or a hotel… everything is virtual! Get ready to receive tips, tricks, and advice from marketing leaders and email marketing experts like Lauren Meyer October 26-27. Lauren Meyer Marketing Director, SocketLabs Follow Lauren on LinkedIn and Twitter Lauren's session will teach you about email deliverability, what has the most impact on inbox placement, and more. (See the full Litmus Live schedule.) Let’s find out more about Lauren… How did you get started in email marketing?
Like most of my fellow email geeks, email chose me. I was living in New York, working for my Series 7 license, and just couldn't stay awake while in college. My roommate used to wake me up every night asking me what I wanted for dinner (pizza, duh). Eventually I realized that a life in finance wasn't for me and started looking for gigs that sounded exciting. My first email role was in 2006. I was a quality control specialist, primarily handling deletion files for the hundreds of affiliate marketers we worked with and Image Masking Service helping us maintain compliance with the CAN- SPAM which came into force a few years ago. The job was anything but exciting if I'm being honest, but straight away I knew I had found my people! For the first time in my life, I enjoyed it and was even looking forward to going to work. I formed close friendships that have lasted to this day and kickstarted my 15 year love affair with email (so far…). What do you like about email? How much time do you have?
No seriously, I could go on for days… It is above all the community. Who knew so many people could be so passionate about something as technical, cheesy, and complex as email? Not me, that's for sure. I've made many good friends over the years, and through the various email conferences that happen on a recurring basis (a few of my in-person favorites are Litmus Live, M3AAWG, CSA Summit, and Email Evolution Conference), we see each other and we often learn from each other! In a way, going to conferences started to feel like coming home to visit old friends. I love my fellow email geeks! Second.