Some time ago, there was a question that became popular on Zhihu: In 2020, why do people change careers to do Internet operations?
A highly praised answer said this:
At different stages of Internet development, the leading positions are different:
Early technology is king : Having a technology that others don't have is an advantage.
Mid-term products are king : when there is no gap between technology and functions, easy-to-use products have the most market;
The second half of the Internet is - operation is king : the functions and experience of each product are similar, and operation has gradually become the key to the success of the product!
Especially this year's epidemic has accelerated the transformation of traditional enterprises to the Internet, and major companies are trying their best to compete for operational talents!
For example, some time ago, ByteDance officially announced that it will recruit 10,000 more people by the end of the year! Among them, in addition to R&D positions, the demand for operation positions is the largest . Until now, there are still 2500+ operation positions that have not been filled!
(Image source: ByteDance official website)
If 10 years ago, elites from elite schools went to investment banks/consulting companies/foreign companies/big four...
The best young people today go to big Internet companies such as Alibaba/Tencent/ByteDance!
Not only because of the good prospects and rapid development of the industry, but also because of the enviable high salary...
According to statistics: with 3 years of experience in ordinary operations, the monthly salary of most of the employees exceeds 13K; if they can enter a large factory, the monthly salary is much more than 30K!
(Data source: Workmates Collection)
Of course, it is not uncommon to get 30K in a big factory, but how many can really enter the big factory for operation?
I am afraid that more young people can only endure 996 with a salary of around 8K in small companies with less than 50 employees?
1. How "hard" is the operation?
There is a famous saying in "operations" - "It is easy to enter the industry, but it is extremely difficult to get ahead"
When it comes to the "difficulty" of operation, every operation has an inexhaustible amount of bitterness;
In addition to 996, the most worrying thing is "can't see the future"... Especially for new operators who have just entered country email list the business!
In summary, there are three main points:
1. The things to do are too complicated, and there is no core competitiveness!
"Operation is a basket, everything can be put in it", "All manual interventions around products are called operations"
This leads to the operation often "playing several roles": write a ppt, think about a few words of copy, receive customers... everything has to be done, especially in small companies, it is right to leave it to the operation that no one does. Make you a "generalist"?
I have been doing errands for several years: it seems that I am good at everything, but I am not good at everything!
2. No one brings, slow growth!
Operation is an emerging position, and there are endless ways to play/routines every day, which leads to the most professional operation knowledge not in books, but in the minds of front-line operation experts!
To tell the truth: the leaders of small companies do not necessarily know more about operations than you!
Then you are likely to be in a state where no one takes you/no one to teach you for a long time, and you can only explore by yourself. Naturally, you will inevitably step on all kinds of pits, take all kinds of detours, and grow slowly...