The world of digital marketing is full of rules, tricks and - alas - acronyms and acronyms to remember. One of these acronyms is SEM. But what exactly does that mean?
In English Search Engine Marketing, contains all the paid digital marketing strategies that aim to achieve greater visibility on search engines.
You probably already use SEM strategies even without realizing that you are, in fact, implementing Search Engine Marketing campaigns. Or maybe you did some research online to understand us more, and found yourself more confused than before. In this article I will try to clear up all that confusion.
So let's see what SEM is, how it can help your business and how to successfully manage a Search Engine Marketing strategy.
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SEM is an acronym that stands for Search Engine Marketing, literally search engine marketing.
With SEM, brands pay to have their ads appear as search results on the SERP (the search results page).
Just like you would with SEO , you will choose specific keywords so that when a user searches for those terms they will immediately see your brand ad.
You can find paid ads for almost any search query, Philippines Photo Editor usually at the beginning or end of the SERP. They are easily distinguished from the positions obtained thanks to SEO as they have the label "Ad" before the link.
difference between seo and sem
In any case, to really understand what SEM is about, it is necessary to talk about its two main components, often confused or misused: SEO and SEA.
SEM = SEO + SEA
In fact, SEO and SEA strategies also fall under the SEM umbrella. But what are they?
SEO is search engine optimization (Search Enginge Optimization), that is the strategy that - through the use of keywords - aims to achieve the highest possible positioning within the SERP, the page of the search engines. Research. SEO activities take place both on-page and off-page (such as backlinks), and work synergistically to get your site among the top results on Google.
SEA is Search Engine Advertising, and it is the branch of digital marketing that focuses on promoting your brand through tools such as Google Ads.