The Billions of Active Users

On average, they already receive Whatsapp Mobile Number List more than 1 billion payments per day. Alipay and WeChat in store Superpowers such as Amazon and Alibaba are now also increasingly active in the Netherlands, so it is very important to consider how you should deal with this. It creates opportunities, because Whatsapp Mobile Number List these platforms potentially offer access to an audience of billions. But it also raises questions that do not immediately have an unequivocal answer. 7. Retention is both a must and an opportunity If you ask an average advertiser what the acquisition costs are for a new customer, you will often receive a ready-made answer Whatsapp Mobile Number List in 2021. Strangely enough, many advertisers don't have that answer ready when you then ask how often an average customer buys again.

Or what this customer spends on Whatsapp Mobile Number List average over a period of 3 years. That is actually strange, because that is precisely the metric that is of vital importance. It is in many cases the reason why major players can spend a lot more on the acquisition costs of a new customer. If you have strongly optimized the number of repeat purchases – including the margin over that period Whatsapp Mobile Number List you can see the acquisition costs for a first order more as an investment that pays for itself within a certain period. This is a different starting point than companies that have to make their margin right on the first order. Make sure the data is clear Because it is often Whatsapp Mobile Number List not even measured properly, it is not controlled on a daily basis and few experiments take place in this area.

It is therefore important to first Whatsapp Mobile Number List ensure that this data is clear. That way you build a good foundation that you can use to outsmart other parties. For example, the number of ads that Google shows has only decreased in recent years (due to mobile, among other things), increasing the Whatsapp Mobile Number List price pressure on those ads. A development that only increases the importance of retention. The margin of 1 identical order often does not differ very much Whatsapp Mobile Number List in the case of retailers, but if the customer orders 5 times more from the competitor over a period of a year, the differences suddenly become very large.