So, I built a few landing pages for health products and I noticed approval rates are way lower than I expected. I get traffic and even some leads, but then lots of them don’t pass verification. Has anyone figured out how to tweak landing pages to improve approval rates? Is it about design, copy, or maybe targeting?
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Edited: Sep 28, 2025
Optimizing Landing Pages for Better Approval Rates
Optimizing Landing Pages for Better Approval Rates
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I’m not directly in affiliate marketing but I design websites, and one thing I can say is that people really respond differently to visuals depending on culture. Even something like the color of the “order now” button can change behavior. That might be worth experimenting with alongside the advice you’ve gotten here.
This was a headache for me too. What helped a lot was using the ready-made landing pages from a TOP Affiliate Network such as Everad — they’re already tested and optimized for conversion in specific markets. Beyond that, I learned to keep copy simple, avoid overpromises, and use local language instead of just auto-translation. It instantly cut down fake leads and improved overall approval stats. Also, shorter forms sometimes make a big difference.