Recently, the WeChat video account under internal testing has attracted the attention of the whole industry, and many content creators have begun to study the WeChat video account. For a while, whether the WeChat video account will become the next outlet, and whether the WeChat video account can successfully break through, has also become a hot topic for everyone. With Douyin and Kuaishou already occupying the majority of the short video market share, it is not easy for any short video participant to break the game. Tencent has also successively launched a number of short video applications in an attempt to change the market structure, and even supported the development of Weishi with huge subsidies and advantageous traffic portals, but the results have achieved little. However, the author believes that the WeChat video account is different. Relying on the huge user volume of WeChat and the irreplaceable advantages of WeChat content ecology in the industry, the WeChat video account may be the only major variable in the current short video market. The WeChat video account is expected to carry Tencent's short video dream and become the biggest challenger to Douyin and Kuaishou. 01 Is it too late for the WeChat video account of the post-consciousness? The internal testing began in January, and the WeChat video account has only been around for more than 2 months. After more than 2 months of internal testing, the video account has not been released. Not only are many creators unable to use the video account, but there are even a large number of users who cannot browse the content of the video account. This kind of restraint is actually very Phone Number List consistent with WeChat’s habits and tonality. "A platform where everyone can record and create." This is the positioning of the WeChat video account. When answering the drop in the dividend of the public account, Zhang Xiaolong also admitted: "The dividend has never been our consideration." For the WeChat video account, since it is already so much slower than Kuaishou and Douyin, if it can be paid more Restraint and deeper thinking link the WeChat ecosystem, which may increase the probability of WeChat video account success. At present, some people think that the WeChat video account has already played Douyin and Kuaishou. Is there no chance for the WeChat video account? Judging from the facts, the WeChat video account is indeed a bit late. According to the data report released by QuestMobile, the current number of short video users has exceeded 820 million, with a year-on-year growth rate of over 32%. On average, nearly 8 out of 10 Internet users are using short video apps; according to "2019 Douyin Data" According to the report, as of January 2020, the number of daily active users of Douyin has reached 400 million, far exceeding the data of 250 million daily active users in January last year; according to the "2019 Kuaishou Content Report" released by the Kuaishou Big Data Research Institute, Kuaishou has surpassed 300 million DAUs at the beginning of 2020.

The five blessings have been synthesized, and the lottery will be held at 22:18 on January 31." On New Year's Eve this year, Alipay's five blessings seem to be no different from previous years, but in fact, this year's five blessings collection process is very different from previous years. Buying a vegetable in a vegetable market, buying a cup of milk tea in a shopping mall, or even going to a museum, it seems that without knowing it, the five blessings have been combined. This IP, which has lasted for seven years, has a new gameplay this year. In previous years, the Alipay platform was the main source of lucky cards for Wufu activities, and merchants participated in Wufu mainly in the form of named Fu cards. But this year, the main force of Fafu Card is no longer Alipay, but more than 1,000 merchants. These merchants can directly issue Fu cards in their own private domain mini-programs and life accounts, and leverage the popularity of Wufu IP to settle users, and then conduct long-term operations through Alipay mini-programs, life accounts and other positions. Five blessings for seven years, ushering in a new turning point in 2022. But in fact, as early as the past year or so, Alipay has released the signal of "opening to merchants and letting private domain operations play the leading role". The full opening of the centralized IP Wufu is also a continuation of this signal - making the merchant's private domain a "winner." 1. This year's five blessings, merchants are the protagonists My colleague Wang Min, who hadn’t collected five blessings before the Chinese New Year for several years, collected five blessing cards early this year. Unlike the Phone Number List situation a few years ago, the blessing cards that Wang Min received this year basically came from clicking on the milk tea shop applet. , the window page pops up. What's even more attractive is that in addition to clicking on the mini program page of the milk tea shop to receive Fuka, Wang Min also received several coupons of "30 minus 6" attached to Fuka, "I have already used this coupon. , I bought two cups of milk tea." This year, Alipay Wufu has undergone tremendous changes from the distribution subject to the distribution scenarios. According to Alipay's official announcement of the five-fortune gameplay, the scene of issuing Fuka this year has expanded from the platform venue to the merchant's private domain for the first time. Merchant’s Mini Programs and Life Accounts can all issue Fu cards. Small and micro businesses, even if they do not have mini programs, can use the red envelope code tool to issue Fu cards to users.